
I was considering the names of some dental practices in the surrounding area. I am surprised at how many are called:
– The Smile Studio
– White Teeth Clinic
– Smile Clinic
A lot of thought should be paid to the name of the practice, fact is the name says so much about the practice, its people and the work done there.
So when picking a name practices should consider what the practice is about. If its only about bright white smiles then perhaps ‘Hollywood Smiles’ and these other names work. I aren’t saying they don’t. However its all a little obvious and undermining to what the Dental Practice does.
Dental practices, educate patients, advise, support and implement. They transform the lives of those who visit, this is not with just a new bright smile. Dental Practices are part of the community, dare I say it they are part of the social fabric of a community.
Get the name right is hard work, often one will simply pop into your head, blindsiding you, its simple it’s the right name.
But if you are going to think about it, don’t do yourself or your practice an injustice.
Practice are so much more than just bright smiles.